Thinking outside the “big box.”
Best Buy wanted to position their brand on the cutting edge of technology.
I pitched and sold Gizmodo’s largest-ever content deal, What’s Next In Tech, a massive content hub containing videos, features, and social posts, diving deep into the future of the most exciting aspects of tech. We covered robotics, artificial intelligence, wearable technology, and so much more.
Not only did I brainstorm the concept, I also oversaw every aspect of the execution. I researched all the video concepts and worked on casting, then wrote all the videos and one of the feature posts. I was on-set as well. Best Buy loved the result so much that they’re running the content on their own site as well as Gizmodo.